Hi, I’m Shea. A passionate customer-centric marketer, obsessed with building brands through powerful consumer insights and creative ideas that deliver tangible results.
With extensive experience in brand and account management working across the fields of marketing, advertising, and events, I’ve honed my expertise as a Retail and FMCG specialist.
Throughout my career I’ve had the privilege of helping drive the growth of some of the world’s most iconic brands, as well as building new ones from the ground up!
I’ve loved creating highly compelling brand strategies and delivering integrated campaigns across paid, earned and owned media, driving brand growth and delivering impactful commercial results.
Skills & Experience.
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Marketing & Brand Strategy
A & P + Marketing Calendar Development
Go-To-Market & Campaign Planning
Insight & Trend Identification
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Relationship Building
Brand Ambassador & Influencer Framework Development
Brand Alignment Criteria
Contract Negotiation & Briefing
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Event Planning & Management
Content Capture
Brand & Retail Activations
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Brief Development
Timeline Development
Stakeholder Management
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Digital & Social Media Strategy
CRM Management
Brand Engagement
Content Creation
Copywriting
